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The way people encode or mentally program information helps to determine how their brains will store this information. In general, it is more likely that you will retain incoming data when you associate it with other things already in memory.
Do marketers make you buy things? Or do they help you recognize your desires and how their product may satisfy those perceived needs?
Describe a jingle that you recall from years ago.
Why do you believe it is memorable to you?
Did you actually buy/use the product?
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