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The company I am working with is called world of destinations
https://worldofdestinations.com/
This is a company that works mostly with travel agencies and provides destinations for travel agencies, for more info check the website.
I am currently working on my minor digital marketing and there is an assignment that needs to be done for this company
assignment;
LATER phase – individual assignment
The LATER phase includes your new ideas. Ideas that are applicable to the company but haven’t
been in your strategic plan up to this point. And the best part, they are related to your own study
direction and expertise.
Deliverable LATER phase
this minor was designed to give you digital marketing expertise that you can apply to and use for
your own study direction and expertise. So let’s see if you are able to do just this towards the end of
your minor. Combine your (study) expertise with your new digital marketing expertise and apply this
in the most applicable and creative way possible for your company. It can be one great idea, it can
also be multiple but please note. As in the now phase, you decide on the form in which you ‘present’
this to the company and your assessors. It can be a series of infographics or YouTube videos. It can
be an app, a game or anything that you feel best demonstrates your expertise in the best way to the
company. Also here you make sure your tailormade advice is:
1. Goal oriented, which goals are you trying to reach with the different elements and how does
this contribute to the overall company goal
2. Substantiated, using reliable sources
3. Visualized using examples specifically for the company and from competitors as
demonstration
4. Monetized, describing the impact by including costs and expected revenues and profit
note ; it is very important that the information is based on research and has valid sources
I have already proposed marketing/business ideas based on and it has to be fully related to World of Destiantions because it is a product this company can implement after all.
– mailchimp
– tiktok ads
– ai campaigns
so make sure not to use these
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