Abstract: Despite extensive literature on the benefits of direct physical touch

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Abstract:
Despite extensive literature on the benefits of direct physical touch on well-being of human, limited research focuses on the impact of vicarious touch (observing touch) on emotional well-being. Previous research consistently demonstrates that visualizing touch elicits similar subjective and affective responses as physically experiencing touch. This study aimed to explore the impact of vicarious touch on observer well-being by measuring happiness and anxiety levels after watching a short video demonstrating social touch between two speakers in a friendly conversation. Studying the impact of vicarious touch on emotional well-being can contribute to the development of new psychological interventions and therapies. Moreover, the study aimed to highlight the benefits of vicarious touch as a form of touch that can be considered a replacement for physical touch in situations of deprivation.  The results of the current study demonstrated that vicarious touch did not significantly increase the happiness levels of observers of social touch. Moreover, there was no significant difference in anxiety levels measured between the experimental group and the control group after watching the social touch interaction in the video. These results suggest that further research is needed to explore the factors that could impact vicarious touch experiences.

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