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List and describe the four important decisions marketing managers must make when developing an advertising program and also name and describe the common methods for setting promotion budgets.
Setting the Advertising Budget
Developing advertising strategy
Message and Content Strategy
Choosing among Major Media Types
Your reply must be at least 500 words PLUS a minimum of 2 references to support your answer. You must use correct APA formatting (Times New Roman 12 point font and 1 inch margins). Submit your paper as an attachment. Your word count excludes the title page, abstract, and references.
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