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Read the mini-case of “Whitney Wolfe Herd’s Dating Strategy: From Tinder to Bumble” in your textbook. Please note a good strategy consists of three components:
Step 1: A diagnosis of the competitive challenge (“define a competitive challenge”)
Step 2: A guiding policy to address the competitive challenge (a guiding policy)
Step 3: A set of coherent actions to implement the firm’s guiding policy (coherent set of actions)
Please answer the following questions in a 2-page essay.
Apply the three-step strategy process to explain how Tinder achieved a competitive advantage.
Given the crowded marketspace in online dating, apply the three-step strategy process to explain Bumble’s success.
Why is Whitney Wolfe Herd so successful? Identify some of the characteristics that made her the youngest female self-made billionaire. Which traits would you want to emulate to help you succeed in your professional endeavors?
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