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Read the Case Study entitled, “IKEA Uses Market Research to Adapt for Global Markets ” on pages 263-265. Then, answer only Discussion Questions 1 and 2 at the end of the case (page 264). Your assignment should be at least one(1) page in length (double-spaced). Please be sure to answer the questions completely and to back up your answers with facts from the textbook. Remember, it is quality that counts so be brief, thorough, and to the point. Also please number each of your answers. This is very important so that I understand to which questions you are responding. Include a title page and a reference page.
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