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Case #3 – Coca-Cola and AI
Read the three Coca-Cola articles provided, then answer the following questions. Your answers should be in your own words and reflect your own thoughts and opinions.
Conduct a SWOT analysis for Coca-Cola in the soft drink industry. Report on the most (in your opinion) relevant strengths and weaknesses, opportunities and threats. You should have at least two items each for strengths, weaknesses, opportunities, and threats. If you refer to outside sources, please provide citations for those sources.
In 2024, Coca Cola announced a $1billion partnership with Microsoft’s AI services. They reportedly will utilize AI for functions including supply chain management, marketing, and manufacturing. In what way does the use of Artificial Intelligence by Coca-Cola relate to issues in their external environment?
Do you believe that Coca-Cola has used AI effectively so far? Do you believe it has created value for the firm and/or customers? Why or why not?
How do you believe Coca-Cola should utilize AI moving forward?
Coca-Cola has used AI in several ways, from developing a creative hub to using AI to develop a soft drink flavor. What do you believe would be the best way for food and beverage firms to utilize AI? Why?
How could Coca-Cola’s use of AI relate to what we have learned and read regarding Growth initiatives?
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