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All in text citations must include author and page number! Please read thoroughly!!
Assigned Readings:
-The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property
Chapter 13: Marketing and Promoting Licensing Properties and Licensed Products.
Chapter 14: Protecting Licensed Properties.
-https://issuu.com/fellipecruz/docs/brand_guidelines_mp
-https://licensinginternational.org/news/discernment-in-licensing-and-enforcement/
-https://www.businessoffashion.com/articles/news-analysis/gucci-wins-latest-round-in-legal-battle-with-forever-21/
Week 6 Discussion Board A: Product
Product
Please respond to the following prompts:
By now you have a brand and a new category for them to expand into. For this Discussion Board, show your classmates the type of products your licensee will be offering. First tell us a little about your brand, what their core competency is…what is the category they make themselves. For example, Hunter is a makes rain boots, outerwear, and accessories like backpacks. I could propose they license fishing equipment for their outdoor-enthusiast consumers. Next tell us the category you’re licensing and include images of the type of products the licensee will make. You can use images from other brands but be sure to explain how you think it makes sense for your brand.
When responding to classmates, give them ideas on what other examples of product they might consider, variations on what they’re planning, or examples of other brands who have done similar things. This should help everyone expand on the ideas for their licensed product.
Respond to classmates who picked a different topic using text or video.
Guidelines
Your initial considered and substantiated response should be 100-200 words in length, reflecting on the prompt above.
Posts should be written in language appropriate to business, with APA references where appropriate.
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