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in relation to the proposed ‘group’ project topic in the question and abstract as below and also as an attached document with instructions and requirements.
explore:
A literature review on the issue was chosen (Question and Abstract) to
explore in the project. This option should include a summary on how
you have approached the literature review search and selected the
items reviewed.
Question:
Will consumers pay a premium price for a product from a company that integrates ESG (environmental,
social, and governance) into its business strategies in the food market, thereby ensuring brand loyalty?
• Abstract:
ESG is becoming an increasingly important issue, with consumers becoming more concerned about the environmental, social, and governance impact. In the current ESG investing landscape, companies are challenged to balance growth with the consideration of ESG factors. While ESG engagement significantly impacts a firm’s reputation, will consumers be willing to pay a premium price for an ESG-compliant
product?
Our project will focus on consumer’s trends and explore ESG consumer visibility, perceived importance during decision making, willingness to change behavior and the impact on companies in the food sector, their acquisition of customer loyalty and market share within the UK, Switzerland, Greece, and Japan.
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