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Instructions
Visit a website such as Amazon or Barnes and Noble and locate three recent books that discuss the effects of social media on customer loyalty and retention.
Prepare a one-page report summarizing three pieces of key information from each book. Often the websites have a section for each book that gives an overview or editorial review of the book that will provide the information you need. (Exceptional Customer Service: Online Research Activity Project 3.2 pg. 53 in text).
Be sure to include the book titles and authors’ names in your paper.
You should submit
A Word document containing your review of three books.
You must format your paper according to APA style.
The title page must have a header and page number. The Center of the title page has the title of the assignment, your name, and your college name. NO MORE!
Don’t forget the References page. If you list a reference, it must also appear as an in-text citation and vice versa. 9. Never use Works Cited on the References page. Use the word References.
Book for class:
The World of Customer Service, 3rd Edition.
By Pattie Gibson, Northern Arizona University
Copyright year: 2012
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