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Rhetorical Analysis
Required Length: 600 words
Required Sources: 1 (a YouTube video advertisement)
Style: MLA
Prompt: Locate and watch a professional video advertisement via YouTube. Then, in a short essay of 600 words or more, analyze and critique the advertisement’s use of rhetorical appeal(s).
NOTE: Do not simply praise the advertisement. I am looking for critical thought, so you must pick the video apart and comment on both its strengths and weaknesses. If the advertisement is terrible (such as the examples I listed earlier in this module), feel free to rip it to shreds.
Additional Guidelines:
Address a single video advertisement.
No, you may not use any of the advertisements I provided as examples. You must locate an ad on your own.
The advertisement must be professionally created and available on YouTube. No homemade videos.
Satirical and/or comical ads will not lend themselves well to this exercise. You have been warned.
Cite the ad (as best you can) via a Works Cited page. Make certain to include a working link to the video.
The Works Cited page should be the last page of your paper. It does not contribute to the 600 word minimum.
Do not use the “I” pronoun or make other self-references
https://northwestms.instructure.com/courses/629663/pages/ads-really-really-bad-ads?module_item_id=30365853
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