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As a marketer of dukes cannon, who would be your target market?
Create a differentiation strategy that would lead to a competitive advantage.
List some features of the product you identified above.
Discuss all three levels from chapter 8 principles of marketing. relating to that same product. What is the marketing implication of your list of features of the product versus the three levels of product analysis?
At what stage of the PLC is this product? Discuss how the marketing mix changes based on the stage of the PLC.
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