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As an independent marketing consultant, your clients might seek expertise in explaining how attitude theories can be applied in marketing management, especially in attitude change and persuasion.
What advice would you give to the client if they plan to launch a new product?
What advice would you have for an already existing product
if the target market has a negative attitude toward your product?
what about a positive attitude?
Please be thorough in your answer, referring to the theoreties, concepts, and examples in lecture videos posted. You may also use real-life examples to answer the made-up scenarios above drawing parallels. Please explicitly demonstrate how you see the theories you choose to apply fit to the case. (I will provide recorded lectures soon)
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