Category: Franchising

5 articles chosen:  Sadovnikova, A., Kacker, M., & Mishra, S. (2023). Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising. Journal of the Academy of Marketing Science, 51(5), 1098–1117. https://doi.org/10.1007/s11747-022-00921-3 Nishida, M., & Yang, N. (2020). Threat of entry and Organizational-Form choice: the case of franchising in retailing. Journal of Marketing Research, 57(5), 810–830. https://doi.org/10.1177/0022243720942753 Dant, R. P.,…