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Content
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30 to >26 pts
Advanced
The introduction is succinct and embodies the project’s primary objectives and outcomes. The introduction constructs the purpose of the business proposal. A compelling and justifiable conclusion is developed.
Content
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15 to >13 pts
Advanced
Data is described in detail, providing explanations, characteristics, issues, and concerns of validity. The data is understood in a holistic manner and is relevant to the business problem being investigated.
Content
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30 to >26 pts
Advanced
There is a comprehensive explanation of processes, actions, and decisions taken on the data to ensure the highest degree of integrity possible for modeling steps. The assignment describes or illustrates issues to ensure clarity for the audience. At least 3 relevant images augment the report. The submission includes at least 8 scholarly sources and 5 pages and is defensible.
Content
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30 to >26 pts
Advanced
Model and steps are taken to integrate data to ensure a repeatable demonstrable process. The assignment clearly articulates preparation, selection, optimization, and implementation of model(s) chosen and clearly explains results as well as plans on how data was utilized. The chosen model is supported by 3 or more scholarly sources.
Structure
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45 to >39 pts
Advanced
Current APA style is used (title page, margins, citations, organization, resources page, and page numbering). Proper grammar, spelling, punctuation, and capitalization are used. CRISP-DM is firmly followed.
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