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Description
You are the marketing manager for a new brand of sports
drink called Refresh. The all-natural ingredients in the drink are
grown and harvested on small farms in the United States. The bottles and
packaging are made from recycled materials. You are preparing for the launch of
the product in the local market.
Read this article for more information on how features and
benefits impact your marketing campaign: Features vs. Benefits: Here’s the
Difference & Why It Matters.
Using what you have learned, answer the following
questions:
What are the features and benefits of this brand?
What differentiates this sports drink from the competition?
Who will the target market be, and why?
How will you promote Refresh?
Introduce the topics you will cover in
your paper. Use 12-point Times New Roman font, double-space, and indent each
paragraph throughout your assignment. Each paragraph should include a topic
sentence, at least 2 qualifier sentences, and a transition, for a total of 4
sentences. Use APA in-text citations where your references are used. Do not
change the document margins. The assignment should be 5–7 pages (plus the title
page and the reference page).
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