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Essay question: Storytelling and public relations Storytelling is an important aspect of public relations, leading to the creation of memorable campaigns and enduring relationships.
Essay task: Analyse the role of storytelling, particularly focusing on the application of the 20 master story plots and narrative techniques (Kent, 2015; Lane 2023), in enhancing the effectiveness of organizational communication and public relations. Discuss how storytelling can be strategically used by organizations to engage audiences cognitively and affectively, achieving organizational goals. Additionally, evaluate the differences between general storytelling and organizational storytelling, and explore how public relations professionals can adapt these techniques to enhance stakeholder engagement, convey key messages, and foster a relational perspective in organizational contexts.
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