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Essay
Questions
1. The
word persuasion turns some people off. What negative connotations can it have?
(Obj. 1)
2.What
are some of the underlying motivations that prompt individuals to agree to
requests that do not directly benefit themselves or their organizations? (Obj.
2)
3. Why
is it important to know your needs and have documentation when you make
requests of superiors? (Obj. 4)
4. How
are direct-mail sales messages and e-mail sales messages similar, and how are
they different? (Obj. 5)
5.
Ethical Issue: What is puffery, and how can it be justified in marketing
messages?
Consider the following: Dr. Phil calls himself “America’s most trusted
relationship
counselor.” Rush Limbaugh claims to be “America’s anchorman.”
Sony’s Cyber-Shot
camera advertisement says “Make time stand still.”
Note/ Write a short (half page) essay
per question and structured (use the file document MSW to submit your answers),
and be sure that the writing text for this assignment meets the APA format
requirements and if a source of reference is used to answer the assignment it
should be referenced APA as well with the in-text..
You will be graded on the following:
RUBRICS
Writing Volume (Half a page per answer) = 50 pts
APA Formatting (Running head, page numbering, line spacing, font
style and size, paragraphs indents, referencing, in-text referencing) = 50
pts
TOTAL = 100
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