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For this week’s written assignment you are a manager at, Ad It Up, a mid-size marketing firm. Over the last five years you notice that issues relating to
unethical practices seem to be on the rise. From minor issues, such as
employees calling in sick when they
should have used a personal/vacation day, to more serious issues, such as
the inflation of hours billed to clients,
the incidences are trending at a higher rate. In an attempt to curb these
actions, the company decides to take a stronger stance and terminate those employees flagged as being unethical.
Along with a heightened emphasis on
training, a revision of the code of
ethics, and stricter enforcement of the policies, you have been tasked with
hiring three entry-level marketing
employees to replace some of the
terminated employees. The company wants to attract employees who are
not only talented, but are ethical. You
need to create a help wanted ad that
spells out the various virtues that you
are seeking in an employee.
Create a 1-page, help-wanted ad for
an entry level marketing person. In
your ad, provide the following details:
1. Attention grabbing title
2. A brief summary of the entry-level
marketing position
3. A list of the desired virtues
applicants should possess. For this
part, you will need to prov and explain
five of the virtues covered in this week’s materials.
(Ahimsa,Araga, Eudaimonia, Pratitya
Samutpada, liberality)
4. Instructions for applying for the job.
(Just provide a fake website address)
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