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Ikea’s success can be attributed to their unique retail strategies, such as their maze-like store layout, DIY approach to furniture assembly, and democratic design philosophy. Its democratic design concept balances price, form, function, aesthetics, and sustainability in every product.
DQ1: What do you think of Ikea’s unique operations and production strategies? For example, a DIY approach lets the customer do the final assembly, thereby reducing assembly and transportation costs and resulting in lower prices. Combined with its retail strategies, Ikea’s low prices have made it the world’s largest furniture retailer.
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