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It does not have to be a teaching case study but more descriptive
Balance about 60% descriptive and 40% analytical/interpretative (it must be clear what is fact and what is your interpretation/analysis)
Must have sources/references as appropriate (APA 7th edition)
Use secondary sources, search company websites, check news releases. Also, check Chinese original news and company websites!
Use Annual reports, newspapers, magazines, interviews, etc.
Use Other published material: Articles, case studies, etc.
Possible Outline follows, but feel free to adapt and improve if you feel the material and analysis demands:
Overview of the Company
Background of the firm
Industries, markets, customers
Strategies, missions, leadership, principles
Internationalization of the Company
How they captured the home market
Internationalization steps
International markets
New Product Development and R&D in this company
Core competences of the company: key technologies and skills
Innovation / technology strategy
R&D organization and R&D locations
R&D and innovation coordination
An example of a successful innovation (or R&D project)
Innovation Management Practices in this Company
Key aspects of innovation / NPD project and process management
Particularly useful tools and techniques
Special innovation units
Noteworthy products or technologies this company developed
Lessons Learned
Summary of most important innovation insights
Future trends for innovation in China in their industry
Challenges ahead
Build on and integrate material from class, e.g.:
How do they leverage one (or several) Chinese competitive advantages? (I will attach the different advantages below)
Are they benefiting from certain policies (or not)?
How do they overcome “liability of Chineseness”?
What have they adopted from Western innovation practices and approaches?
What innovation practices have they invented?
Chinese competitive advantages:
Possible additional key aspects of innovation in this company that could be included — if you can find or derive them from your analysis:
Key performance indicators: revenue, R&D expenses, R&D staff, R&D centers, etc.
The most important challenges for managing R&D
The greatest barriers to going international
The most important drivers for R&D and innovation
The most innovative products/services of the company
The most important tasks to become global #1 in their industry
The most important lessons learned
Please, for the outline, don’t just follow the structure step by step. Try to address the topics in the paper fluently so that the whole text is connected and doesn’t look fragmented. Feel free to ask any questions if you need more specifics or want to address any uncertainties.
The paper I attached below is not something you need to base the paper on; however, it could be helpful for writing the paper. You don’t need to read it but you could skim over it.
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