Please define working capital management, explain why it is important, and expla

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Please define working capital management, explain why it is important, and explain the chief goal of a financial manager who focuses on current assets and liabilities.
Describe some of the sources of short-term financing (current liabilities).
If you were to start your own business, what sources of short-term financing (current liabilities) would you take advantage of? Which long-term fixed assets would you most likely want to finance? Why would you choose these and not other options available to you?
Use the a Fortune 100/500 company that you chose for the discussion for the following questions.
When was the IPO?
How many times have there been stock splits and why?
What are stocks currently selling for?
If you were to consider investing, what are some of the key factors you would consider and why? What are the answers to at least 2 of the factors on your list?
How diversified is your company? Diversification can help to weather a downturn in the market, especially one directly affecting their primary products/services. Take a look at how their stocks performed on average in 2006, prior to the recent credit crisis’ then, again in 4th quarter of 2008, during the crisis; and, finally, in 2012 post-credit crisis. What is your analysis on diversification and financial strength/weakness during this time?
Compose an initial post of at least 300 words 

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