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See attachment below and this article: https://www.business-to-you.com/scanning-the-environment-pestel-analysis/
Included multiple references however also use the one in the attachment
Notes gathered to help answer the questions:
Why it is the most important factor? Show evidence. With examples and articles . Either an industry or a specific company. Use the 1 article (Use the reference already presented and others of course)
Basically the Pros and cons from the PESTEL analysis.
Managers global perspective
Real world example of a company global perspective
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