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NINTENDO: End-User Analysis
This key section is to analyze your selected (Nintendo) Consumer Goods company’s end users. The primary focus is to understand who (consumers) buy Nintendo’s products and how the “who” (consumers) buys affects Nintendo’s channel strategy. You must clearly identify Nintendo’s end users, segmentation, and target market in terms of the consumers who are most likely to buy Nintendo’s products or services. It must include as much detailed information and go into depth about your selected company’s end-user.
When a firm develops a marketing channel strategy, they start with the end-users; it is the end-user who holds the “power of the purse”. Therefore, firms need to know the nature of end-user demands, and not only what end-users want to consume, but rather how they want to buy and use the products or services being purchased.
Therefore, your analysis must include as much detailed information and go into depth with information such as,
Name of each segment to capture its identifying characteristics
Who they are
Age, income
Geographical location(s)
Specific target population size
End users’ decision about where or from whom they purchase a product (or service) depends not just, on what the end-user is buying but also on how the end user wants to buy
Describe how the product or service can be bought is called service outputs. Formally, service outputs are the productive outputs of the marketing channel; over which end-users exert demand and preference influences
What motives end users to buy
Psychographics/ lifestyles, which include consumers’ activities, interests, opinions, etc.
Which channel benefits end-user value most
Assignment Requirements and Format
Do not answer the above questions in bullet format it must be submitted in essay format.
A thorough analysis regarding your selected Consumer Goods company’s current channel members and distribution system must be completed and is expected here. (To include answers to the above questions)
Submission must follow the APA format
Submission must be original content written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, and validate your thoughts.
All phrases and para-phrases must use in-text citations (APA style) and with full references on the reference page.
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